3/24/2023 0 Comments Tv news slugline![]() Recommended unless there is a significant breaking news story that genuinely Pitching the media on Friday is generally not Most reporters at daily newspapers and TV are working on deadlinesĪfter this time and wont have time for a pitch call. Follow-up phone calls should take place before 1 p.m. Time zones and keep in mind most national media headquarters are located in theĮastern time zone. Reason, it is always best to send press releases out before 9 am. ![]() ![]() At this time, editors makeĭecisions on which stories to cover and assign crews and reporters. Most newsrooms (daily newspapers, TV stations) Presence and consider pitching the online editors. On their websites so always take the time to look at a media outlet’s online Magazine, research their lead-time in advance. When pitching a weekly newspaper or a monthly Work on a “longer lead”- up to six months in advance. Setting an Editorial Calendar, Lead Times:ĭevelop a list of national publications that Why is this story of interest to their audience? What will the reporter need to tell this story (interviews, statistics, information for print or on-air graphics, photos, video etc.) Reporters and editors increasingly juggle many tasks and appreciate a carefully crafted pitch that outlines the key elements of the story. Consider your story pitch from the reporter/editor’s perspective. Savvy publicists take the time to research the media they are pitching, understand the media outlet’s audience and craft a pitch letter to the reporter/editor that is short and to the point. ![]() If an outlet is over pitched by the same company/organization their press releases become white noise to reporters. There should be at least two to three weeks between pitches to an outlet, unless there is breaking national news. A system should be instituted to track pitching, including dates, outlets/reporters, and the topic. It is vital that an organization develop guidelines to determine which press releases warrant distribution and how wide the release should be pitched. ![]()
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